Post by Stefan of Tokyo Whisky Hub.
From tomorrow (February 16th), Suntory will launch a new campaign to promote their Jim Beam under the banner "Cool Bourbon", a new way of drinking bourbon (i.e. with lots of ice). As part of this, they will also start airing a new commercial featuring Leonardo DiCaprio, a short 15-second version of which you can see on the Suntory website. It'll be interesting to see how the Japanese drinking populace will react to this new, "cool" bourbon.