Monday, June 2, 2008
World Whisky Award confusion
There is a bit of confusion out there about exactly which 20-year old Yoichi single malt won the World Whisky Awards 2008 prize. I have seen at least one online store saying that the standard Yoichi 20 was the winner. I have not received final confirmation but my impression is that the winner was the 1987 Yoichi 20-year-old that Nonjatta covered here.
There is absolutely no suggestion here that the retailers are making anything other than an honest mistake here. The award announcement is a little confusing and I apologise if Nonjatta's early coverage did not make this distinction sufficiently clear. On a broader point, there can be a real problem in clearly identifying particular whiskies in a market in which producers are putting out hundreds of specialised bottlings with overlapping designations. On Nonjatta, I try to clearly distinguish different products without weighing the posts and indexes down with multiple line titles which I feel would just put-off newcomers and make the site unusable. So, for instance, I called the 1987 20-year-old "Yoichi 1987" to distinguish it from the "Yoichi 20" of the standard range. In the end, I think the photos can be as useful in correct identification as the written detail. This is always a bit of a trade-off between usability and nerdiness and I would appreciate feedback from readers.