Post by Stefan Van Eycken, Tokyo
Hakushu has done very well over the past year, with sales of the entry-level single malt (i.e. ‘Hakushu [NAS]’, which is not available in foreign markets) showing a 40% increase compared with 2012. Suntory execs ascribe this huge increase in sales to the continuing popularity of the highball phenomenon (at home, that is). These figures also remove any doubt as to what motivated whisky producers here (not just Suntory) to move to no-age-statements. A decade ago, when whisky was laid down for the present, nobody would have been able to predict this sort of growth.