Black Nikka Rich Blend”. Now, we’re thrilled to be able to introduce a “premium” version of Suntory’s iconic “Kakubin”.
The first three months of this year, Suntory’s regular “Kakubin” sold 105% compared with last year, so the Suntory execs felt people were ready for something a bit… well, yes … “richer”. This blend is built around ex-sherry and ex-wine cask matured Yamazaki and Hakushu and it’s advertised under the slogan “手に届く贅沢” (“Te ni todoku zeitaku”, which loosely translates as “luxury within reach” or “luxury you can get your hands on”). You’ve been working long hours. Your boss is riding you - as usual. It’s late. You’re tired… and on your way home, you want something a little special to say to yourself: “well done, buddy”. And that’s where the “Premium Kakubin” comes in. (I paraphrase but that is how Suntory is marketing this.)